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Nicki Rayburn 706/272-4961 e-mail

SMARTSTRAND CARPET WINS ZOO CHALLENGE!

Mohawk’s SmartStrand Proves Durability and Resiliency with Ten Zoo Animals 

Dalton, Ga. – Mohawk’s SmartStrand Zoo Challenge has come to an end and it’s time to discover who came out on top. After taking abuse from six African elephants, three camels and a black rhino, SmartStrand® with DuPont™ Sorona® (SmartStrand) carpet continues to prove victorious with its durability and resiliency against the toughest competitors. 

For more than two weeks, a combined total of 50,000 pounds of wild animals have done their absolute worst to Mohawk’s SmartStrand. This revolutionary carpet stood up to everything the animals could dish out: romping around, the constant tracking in of mud and dirt and doing what they do best on the SmartStrand.

  “Knowing these are truly wild animals, I thought there was no way this carpet could handle the wear and tear they would subject it to,” said Sean Greene deputy director of education and interpretation at the Dallas Zoo. “It’s amazing to see the SmartStrand bounce back to its original state knowing what it’s been put against for the past two weeks.”

With SmartStrand’s unique molecular structure, the carpet performs similar to a spring, making the fiber more resilient, crush resistant and durable. The technology engineered in the carpet is guaranteed to provide amazing performance results.

 “The carpet proved its resiliency after being hammered into the ground by a herd of elephants,” said David Duncan, Mohawk’s Vice President of Marketing. “No extra steps were needed to restore the carpet to its original lift.”

 Using only hot-water extraction and Mohawk FloorCare Essentials Carpet Stain Remover, the dingy, dirty spots washed away...leaving the carpet looking like new.

“We used the same formula, at the same strength, available to every consumer who purchases Mohawk FloorCare Essentials from their local flooring provider,” said Duncan.

 The public was also invited to take part in the challenge by experiencing the new Human Habitat exhibit housed in the reptile quarters of the zoo. Approximately 43,000 people interacted with four of Mohawk’s flooring elements – carpet, wood, laminate and ceramic. These flooring samples proved their durability to the crowds of children and adults that walked across the textiles on a daily basis, confirming how the surfaces can stand up to your wild lifestyle at home.

 Although the SmartStrand Challenge has come to an end, the Dallas Zoo’s conservation outreach will continue. A unique t-shirt design incorporating this year’s animals is still available for purchase at www.SmartStrandChallenge.com. All proceeds will benefit the Dallas Zoo’s “Zoo2Wild” Conservation fund to support efforts put on by programs such as Charles Foley’s Tarangire elephant project and the International Rhino Fund. 

“We are proud to continue extending our efforts to these conservation outreach programs,” Duncan said. “It’s important to us to be able to bring awareness to these majestic animals.”  

About Mohawk Industries:

Mohawk Industries has been a trusted name in carpets for more than 130 years and is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

 

 

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