MOHAWK LAUNCHES SHOWSTOPPING WOOD LOOK IN CERAMIC TILE

 

DALTON, Ga. Dec. 1, 2011— Mohawk is setting a new standard in ceramic with its exciting new Stage Pointe product offering, which delivers an upscale, sophisticated wood visual. Stage Pointe combines the warmth and elegance of hardwood with the durability and flexibility of ceramic tile.

 

“From a design standpoint, anything is possible with Mohawk’s new Stage Pointe collection,” said Roger Farabee, senior vice president of marketing, hard surfaces at Mohawk. “Stage Pointe allows consumers to really customize a space and make the design exactly what they want it to be, as they can add mosaics and accent tiles as complementing finishing touches. Stage Pointe truly offers consumers the best of both worlds—high styling and the rich, aesthetic appeal of wood, plus all of the durability and long-lasting wear benefits of ceramic tile.”

 

Unlike traditional hardwood, Stage Pointe works well in high-moisture areas, which Farabee says is one of many advantages of offering a wood visual in ceramic tile. Other benefits include stain resistance, durability and affordability. Ceramic tile is a long-lasting product that wears well over time, and today’s value-minded consumers really appreciate those long-term benefits.

 

“Stage Pointe really completes the Mohawk hard surface product offering,” added Farabee. “Our retailers are excited because they know this is going to be a big hit with their customers, particularly those who want to create a glamorous, but durable wood look.”

 

Stage Pointe utilizes Mohawk’s superior Reveal Imaging technology. Reveal Imaging is one of the most sophisticated design application processes in the ceramic tile segment, providing wide pattern variation and unmatched color definition that achieves one-of-a-kind realism. Mohawk’s Stage Pointe collection will be available in two tile sizes: 6” X 24”, and 3” X 24”.

 

 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.