MOHAWK CONTINUES TO USE NEW TECHNOLOGIES TO EXPAND REACH IN CERAMIC TILE MARKET

 

DALTON, Ga. Dec. 1, 2011— Mohawk continues to employ new technologies to further expand its reach in the ceramic tile market. In an effort to broaden its product offering, Mohawk introduces Persico, a new glazed porcelain collection that features both Reveal Imaging™ and Microban® technologies. Persico offers consumers a unique rustic stone visual and is available in rich color palette of beige, gray and noce.

 

“Persico is a fashionable product with a lot of design flexibility,” said Roger Farabee, senior vice president of marketing, hard surfaces at Mohawk. “Our retailers have had great success selling tile products that utilize Reveal Imaging technology. Persico just further completes the Reveal Imaging product offering, and it does it a strong price point.”

 

Mohawk pioneered Reveal Imagining technology in 2009, which is one of the most sophisticated design application processes in the ceramic tile segment. It provides wide pattern variation, unmatched color definition and detailed veining for a one-of-a-kind realism that captures all of the facets and shading of natural slate and travertine. Persico offers all of the beauty of natural slate without the added maintenance of porous stone, which is just one of many advantages to a tile product equipped with Reveal Imaging.

 

Keeping with the spirit of innovation, Mohawk has also included Microban antimicrobial product protection on the Persico product offering. Microban fights the growth of stain causing bacteria, mold and mildew. Mohawk infuses the Microban technology into the ceramic tile glaze during the manufacturing process, and as a result, it never washes off or wears away over time. With Microban, consumers receive an additional layer of durable, long-lasting protection on their tile floors.

 

Persico is the latest addition to Mohawk’s assortment of ceramic tile products made in America. It will be available in four modular field tile sizes that offer interesting design potential: 13” X 13”, 20” X 20”, and 3” X 3”, as well as a decorative universal border.

 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.