MOHAWK AND KARASTAN TO HELP RETAILERS AFFECTED BY HURRICANE IRENE GET BACK ON THEIR FEET

 

DALTON (September 12, 2011)— Two weeks ago, Hurricane Irene  damaged 12 states, five of which – Vermont, Massachusetts, New York, New Jersey and Connecticut – were severally affected. To assist retailers and consumers living in those five states in getting back on their feet, Mohawk and Karastan are launching Operation Rebuild.

 

The companies have developed an outreach campaign to identify those most impacted by the storm. Mohawk/Karastan sales teams and credit departments will work together to help rebuild stores and provide retailers with the necessary credit to continue operations.  Additionally, to help consumers affected in the Northeast, Mohawk and Karastan have prepared a very aggressive consumer finance offer, with buy downs, allowing consumers to finance their flooring needs at essentially no cost to them. Both soft and hard surface products are included in the promotion. Lastly, the companies are deploying key inventory to the Northeast to ensure retailers are prepared with adequate product needed to help get consumers back home quickly.

 

“We at Mohawk and Karastan wanted to help our retailers in the Northeast get their businesses operating again quickly, so we developed Operation Rebuild. We are happy to do our part in helping retailers and consumers alike get their lives back in working order,” said David Duncan, Vice-President, Marketing at Mohawk Flooring. “Operation Rebuild will hopefully make it easier for retailers to focus on what’s most important—meeting the needs of customers and rebuilding their communities.”

 

For more information, please contact your Mohawk/Karastan territory manager or call 877-ASK-MOHAWK.

 

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About Mohawk Industries, Inc.

Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.