Mohawk Laminate Adds Tough New Finish To Keep Products Looking New--Even In Multifamily Applications

As property managers look for ways to make their offerings stand out to residents, hard surface flooring products like laminate are gaining popularity—especially with the high-style, easy-install, easy-care options now available.

“It’s much easier to work with laminate today in multifamily,” notes Larry Brookshire, Senior Vice President of Builder and Multifamily Markets.  “There’s tremendous value available.  Laminate also let you offer a surprise to residents—they don’t expect to get the style and warmth that these products can offer.

“Instead of putting vinyl in a small area like a laundry room, you can dress it up substantially with a moderately priced laminate.  When a tenant has the option of two homes, one with extra value-added details like this, and one with basic amenities, which do you think she’ll choose?” he asked.

Mohawk’s innovations in laminate offer specific benefits to the multifamily market—especially in boosting the ability of laminates to stay new-looking.  

ScratchGuard™ Advanced Finish Protection helps prevent micro-scratches in laminate caused by routine dirt and dust, which can dull a floor’s surface finish over time.

ScratchGuard™ provides an extra layer of protection, preserving the floors original gloss level and making it ideal for laminates used in high traffic areas.  Tests show that ScratchGuard products have significantly more resistance to microscratching.

ScratchGuard is being introduced into products 8mm and thicker in the Mohawk laminate line.

Mohawk has also overcome another objection to the use of laminate in multifamily projects—simple installation. 

Mohawk’s Uniclic glueless installation system for laminate offers makes installation as simple as a single click.  Because it is a floating floor installation, the new laminate floor can be installed over an existing worn hard surface floor, often without removing the old flooring.  Many installation crews have the expertise to handle both carpet and Uniclic hard surface installations at the same time.  And in fact, with some Uniclic laminates, it’s possible to disassemble the floor and reinstall it in another location—up to three times. 

“Laminate only makes sense in multifamily installations if it is affordable and durable, and provides a value-added advantage,” Brookshire said.  “With our recent innovations in laminate technology, we’ve given property owners serious reasons to consider laminate in multifamily,” Brookshire said.

 

 

# # #

 

Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

Home        Back To Top