In Hardwood, New Mohawk Products Have Special Appeal for Multifamily

Hardwood flooring can be an excellent accent product or value-added element for the multi-housing market.  And Mohawk has introduced a number of new products that offer easy cleaning, unprecedented wear and dent resistance, and exceptional value.

New ArmorMax™ with Scotchgard™ Protector Finish Comes with 50-Year Warranty

Mohawk’s revolutionary new hardwood finish is so strong that Mohawk is offering a 50-year warranty on products that feature it.

Mohawk’s new ArmorMax™ with Scotchgard™ Protector finish combines stain resistance and easy cleaning with a completely new wear resistant technology exclusive to the Mohawk family of brands.

ArmorMax is the flooring industry’s most durable and highest quality finish.  Tests show it provides several times more wear resistance than other extended wear finishes. 

ArmorMax is initially available on Mohawk’s new Rockford hardwood, a ¾” solid that is offered in 2 ¼ inch, 3 ¼ inch, and 5 inch widths.

Mohawk’s exclusive Scotchgard Protector Advanced Repel Technology not only protects the floor against catastrophic stains, but it also prevents dirt from adhering to the surface of the floor, making it easier to clean and maintain.

DuraBeauty™ Takes The Worry Out of Hardwood

No one can argue with the beauty of hardwood, but property managers have been hesitant to use it in high traffic areas because of worries over marks or indentations. 

Mohawk’s new DuraBeauty™ technology takes away this concern. 

DuraBeauty is an acrylic infused hardwood offering extraordinary protection from indentations and marks.  The acrylic fills in the natural empty spaces in the wood cells, giving the floor exceptional hardness and durability. 

The result is a flooring surface that has the beauty of real wood and the strength to stand up to any application. 

“With DuraBeauty styles, hardwood in entries, dining rooms, and even living rooms can be an option, because the product has such mark resistance,” said Larry Brookshire, Mohawk  Senior Vice President of Builder and Multifamily Markets “The product comes with a 35-year warranty, and can be a worry-free step-up that can increase leasing rates and attract new tenants.” 

The Fastest, Most Secure Glueless Installation System

Many Mohawk hardwood products feature the Uniclic® glueless installation system, recognized as the installers’ favorite click system.  Uniclic technology for hardwood provides exceptional connection strength on all sides of the plank. A simple drop lock system connects end joints, while an angle and click system secures the long sides.

This system offers installers the option of floating or gluing down the planks.   With Uniclic, hardwood installation can be as simple as laminate.  This makes the product attractive to installers by cutting down installation time. 

The Uniclic system can also eliminate the expense of adhesive, and installed floors can be walked on immediately.

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

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