Rhino Tough:  Mohawk SmartStrand Carpet Takes Everything a 2,800 lb. Rhino Can Dish Out—And Looks Like New 

Or—You Can Test It For Yourself At The NAA Convention’s Own Version Of The SmartStrand Challenge

Do you have renters as rough as a Black Rhino?  Then Mohawk SmartStrand carpet may be the answer to hard to clean dirt and grime. 

Mohawk tested its SmartStrand carpet, made with triexta, the first new carpet fiber classification in 50 years, by putting it into the enclosure of Ricko the Rhino, a 2,800 pound Black Rhino at the Birmingham Zoo.  For two weeks, Ricko lived, ate, slept, played, and did, ahem, other things to the carpet. 

At the end of the test, the carpet was professionally cleaned using normal cleaning methods—and came out looking brand new.  SmartStrand fiber has built-in stain protection that won’t wash or wear off, and tests show it has durability and resilience as good or better than nylon, making it an exceptional value for multi-housing.

If You Can Permanently Stain A SmartStrand Carpet at NAA, You Could Win An iPad

Mohawk is offering NAA Convention attendees a chance to throw everything they can think of at SmartStrand carpet—literally.

During convention exhibition hours, Mohawk will have a test section of SmartStrand carpet in its booth, marked off into numbered squares.  Show attendees can choose a stain—ketchup, mustard, Kool-Aid, and other common household stains—and apply them to a square.

During the last exhibition period, the SmartStrand carpet will be professionally cleaned, and if a stain doesn’t clean up, the “owner” of that square will win the iPad.  If the entire carpet does come clean, then all participants in the SmartStrand challenge will be entered into a drawing for the iPad.   To enter, visit the Mohawk display at Booth 311.

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

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