Mohawk SmartStrand^® Carpet With Lifetime Stain Resistance Ideal For Multifamily Use

Mohawk believes it has the ultimate carpet solution for the multifamily marketplace with its SmartStrand products.

The reason is simple:  SmartStrand is so stain resistant and durable that it helps reduce carpet replacement costs through longer life.

“It’s easily possible to get extra rentals from SmartStrand carpet over nylon or other fibers,” said Larry Brookshire, Mohawk Senior Vice President of Builder and Multifamily. “The product is becoming first choice of property owners because there’s nothing else in the marketplace that can compete with its long-term value.”

Introduced five years ago, Mohawk’s SmartStrand carpet has been the most successful new product in the 130-plus-year history of Mohawk.  Mohawk has further expanded its SmartStrand offerings for the coming year, giving property owners even more versatility with this unique product.

And it is definitely unique.  SmartStrand fiber is so different that the Federal Trade Commission has given the product its own fiber subclass, called “Triexta,” the first new fiber class designated since nylon in the 1950s.

Permanent Stain Resistance Built Into The Fiber

Most carpet stain resistance comes from external treatments that are applied to the fiber, and tend to wash or wear off over time.  However, the permanent stain resistance of SmartStrand  carpet is engineered into the fiber and will never wear or wash off, meaning property managers will never need to retreat the carpet with stain protectors after cleaning.

And this permanent stain resistance reaches new levels of protection, allowing tough stains such as mustard, red wine, and cherry fruit drink to be removed simply with warm water or with Mohawk FloorCare™ Essentials. The fiber even resists discoloration from bleach.

“Think about what that means to the multifamily market,” Brookshire said.  “It’s much easier to clean carpet than to replace it.  That reduces cost and delays with renting to a new tenant.  And residents are happier because everyday stains are easy to remove and the carpet keeps looking new.  You may also keep tenants because they don’t feel the need to switch to a ‘new looking’ home.”  

And while stain resistance is important, Brookshire also emphasized that SmartStrand has also proven more durable than nylon in testing.  “In an industry standard ’walk test,’ which measures a year’s worth of normal traffic, SmartStrand rated ’excellent’ in appearance afterward, while nylon rated ‘very good,’” Brookshire said.

Mohawk offers a spectrum of products designed for the multifamily market.  “SmartStrand offers style options ranging from traditional to modern.  The fiber is inherently soft.   And the durability means that the carpet continues to look good, year after year.  SmartStrand—it’s just better,” Brookshire said.

A New Environmental Story for EverStrand BCF

A second Mohawk product popular for multifamily applications has also been enhanced.  Mohawk has long been known as the industry’s recycling leader due to its 100% post-consumer recycled  EverStrand™ staple PET polyester fiber.  Now Mohawk has developed technology which allows the use of post-consumer recycled content in all its EverStrand BCF fiber styles.

All Mohawk EverStrand BCF and Mohawk EverStrand BCF XtraSoft fibers  include post-consumer recycled content from plastic bottles.  Because the Food and Drug Administration requires such high quality PET for beverage use, the recycled fiber is as good—or sometimes better—than new resin.

This provides the advantage of having a “green” benefit associated with all high-value Mohawk EverStrand products, which also offer price competitiveness, exceptional stain resistance, and a variety of styles especially created for the multifamily marketplace, including friezes, berbers, and even patterns.

Mohawk provides On Demand Certification Letters to document recycled content for all EverStrand carpet styles, which can help new construction projects with LEED points. 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

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