MOHAWK CARPET RANKED #1 IN ANNUAL BUILDER MAGAZINE BRAND STUDY
Mohawk Carpet was ranked the number one brand in all four survey
categories: Brand Familiarity, Brand Used in Past Two Years, Brand Used
Most, and Quality Rating.
Builder’s
Annual Brand Study
polls more than 10,000 builders to get their opinions on brands in more
than 80 product categories.
Sponsored by the magazine's publisher, Hanley-Wood, LLC, the study has
become a yearly benchmark for gauging the attitudes of builders toward a
spectrum of materials they are responsible for including in the homes
they construct.
“We see the Builder Award as a
significant honor for several reasons,” said Larry Brookshire, Senior
Vice President, Builder/Property Management.
“It shows that Mohawk is the
preferred supplier among builders nationwide.
It reinforces the value of our brand among one of our key
constituencies. And, since
many of our retailer partners have strong relationships with builders,
it supports their marketing efforts in this important category.”
Mohawk and its brands are in a unique position in that they can provide
builders with a single source of supply for all flooring products,
backed by dedicated customer service and logistical support. Mohawk and
its retailers offer a variety of products and programs tailored for
builder needs at all price points.
To learn more, see your Mohawk representative.
# # #
About Mohawk Industries:
Mohawk Industries has been a trusted name in carpets for more than 130
years and is a leading supplier of flooring for both residential and
commercial applications. Mohawk offers a complete selection of broadloom
carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home
products. These products are marketed under the premier brands in the
industry, which include Mohawk, Karastan, Lees, Bigelow,
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