MOHAWK LAUNCHES FIRST-EVER BRANDED LUXURY VINYL TILE COLLECTION

SIMPLESSE OFFERS TODAY’S CONSUMER COMFORT, BEAUTY AND TRUSTED DURABILITY

 

DALTON, Ga. Dec. 1, 2011— Mohawk is introducing its first ever branded luxury vinyl tile (LVT) collection in response to heightened consumer demand and preference for the product category. Mohawk’s Simplesse collection includes 14 beautiful colors and striking designs.

 

Simplesse will feature Mohawk’s patented Uniclic® technology, which is the world’s most trusted glueless locking system. Uniclic allows for fast, easy, worry-free installation, as no adhesive is needed. The Simplesse planks simply click into place, which is an added benefit for busy homeowners. They can immediately walk on their newly installed flooring.

 

“The addition of a click LVT is just another point of differentiation for the Mohawk retailer,” said Roger Farabee, senior vice president of marketing, hard surfaces at Mohawk. “Mohawk is known for having the most innovative technologies in the hard surface industry and this has allowed us to create an LVT product that really outpaces the competition.”

 

Farabee says consumers will love Simplesse because it is such a versatile product. It’s moisture-resistant and can be installed anywhere from kitchens to bathrooms. Simplesse is also a good choice for high-traffic living areas, due to its incredible dent and scratch resistance.

 

In addition to the beauty and durability of the Simplesse collection, it is also 100 percent virgin vinyl. There is no recycled content, giving consumers full assurance that their Mohawk LVT product does not contain heavy metals, mercury and other harmful chemicals. This makes Simplesse superior to many of the LVT lines in the market today.

 

Mohawk is supporting the launch of Simplesse with outstanding merchandising designed to captivate the consumer. Simplesse will have its own display tower, which will prominently feature the Mohawk brand. This gives the Simplesse collection immediate trusted reliability.

 

 

 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.