MOHAWK JASMINE COLLECTION OFFERS HIGH-END EXOTICS VISUAL ON FLOORING MADE IN THE USA

 

DALTON, Ga. Dec. 1, 2011—Mohawk continues to revolutionize the flooring industry with its exceptional new laminate offerings. The company has created a distinctive new exotics collection that features a high-end visual on products made exclusively in the USA. Jasmine is Mohawk’s first laminate collection to offer consumers authentic emulations of exotic hardwood species like Sydewinder Mesquite and Natural Amendoim, as well as realistic strand woven bamboo visuals.

 

“Like many of our new high style laminate offerings, Jasmine features Mohawk’s innovative GenuEdge™ Technology,” said Roger Farabee, senior vice president of marketing, hard surfaces at Mohawk. “GenuEdge has allowed us to create the most realistic wood looks ever seen in laminate. We are more committed than ever to expanding this technology to include more products and collections.”

 

GenuEdge’s superior visual effect is achieved through a unique process that allows paper to roll over the edges of the laminate board, resulting in the same visual as a real wood plank. It creates a genuine hardwood edge because the design and color actually roll over the edge of the board. Consumers also like that GenuEdge offers them easy floor care and maintenance, as dirt and dust don’t get trapped in the eased edges.

 

“Laminate has numerous advantages—attributes like strength, durability, scratch resistance and a long-life span,” added Farabee. “Jasmine combines all of those benefits with the rich look of exotic hardwood. We anticipate this collection will quickly become one of our most popular laminate offerings.”

 

Jasmine features a depth and breadth of color that will not disappoint. The collection will feature a single plank design,

 4-7/8”, which Farabee notes is the latest trend in hard surface. Jasmine will be available in the following color/species offerings: Natural Amendoim, Cayenne Amendoim, Café Latte Mesquite, Autumn Spice Mesquite, Wild Sable Mesquite, Honey Wheat Bamboo, and Caramel Bamboo.

 

 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.