IN A SHORT TIME, MOHAWK HAS ESTABLISHED

A PROVEN RECORD IN FLOOR CARE

For more than six years, Mohawk has been involved in researching floor care and developing new programs and technologies to improve the useful life  of the products it manufactures.  It has also worked very closely with industry organizations such as the Carpet and Rug Institute (CRI) in their efforts to establish industry-wide standards. 

The results of these efforts began appearing in 2002, with the first of several floor care programs introduced by Mohawk. 

A Complete Line of Household Cleaners

Instead of a customer visiting a retail store every five to seven years to shop for new flooring, what if she came in every five to seven weeks?

That’s the key principle behind Mohawk’s FloorCare Essentials household cleaner program, which provides consumers with superior floor care products--and gives  retailers a tremendous tool for building customer loyalty. 

Mohawk FloorCare Essentials features a complete floor cleaning system with products for carpet, hardwood, laminates, vinyl and tile.

Typical floor cleaners contain soaps and surfactants. These create sticky residues that are left behind after cleaning which actually attract soil back to that area.  Mohawk’s FloorCare Essentials household products are proprietary technology that contain no soaps, detergents, or surfactants that minimize re-soiling.

Many floor care products also contain a myriad of toxins.  Mohawk FloorCare Essentials cleaning products are completely safe for people, pets and the environment. They're easy to use, and include hard surface cleaners, carpet spot removers, odor eliminators, microfiber cloths, mops, and other tools to provide consumers with the best possible methods of floor care. 

Professional Floor Care

Each year, more than 20 million homeowners have their carpets cleaned or their wood floors refurbished by professionals using ineffective, outdated systems. More than ever, consumers are facing a confusing array of technologies and products, many of which may actually damage floors or cause harm to family members and pets.

Because of this, Mohawk stepped up its involvement in floor care to offer consumers more options.

In 2003, Mohawk further enhanced its FloorCare Essentials offering through a professional floor care initiative. First offered to its elite group of aligned retailers, the professional floor care program is now available to Mohawk’s entire retailer network. Licensed through FloorCare Concepts, an Atlanta-based company also headed by Brian and  Trecia Warren, retailers can enter the carpet and upholstery cleaning and/or wood refinishing business.

The professional floor care retailer network includes some of Mohawk’s leading and most prominent dealers,  such as Jamies Carpet Shop, Issis & Sons, Michigan Carpet & Tile, Great Lakes Carpet & Tile, Marty’s Floor Covering, and many more across the nation. While this program has been successful, there are many retailers who simply don’t have the time or resources to invest in a new professional floor care business, but still understand the need to provide their flooring customers with proper service.   That is the genesis behind the Mohawk Authorized Service Center program through independent floor care professionals.

Retailers now have their choice of establishing their own floor care operation or referring those services to an authorized service center. Either provides a one-stop solution for floor care—and incremental income for the retailer.  

Carpet Cleaning That Earned CRI Gold

The Mohawk Professional Floor Care system for carpet and upholstery cleaning utilizes industry approved and certified technology and equipment, as well as Mohawk’s all-natural, rapid-drying products that are completely safe for family and pets.  This technology provides the deepest extraction available, for an ultimate clean that restores carpet and upholstery to a “like new” appearance. 

The Mohawk Professional Floor Care System was one of the first to be awarded a Gold Level rating from CRI’s Seal of Approval program.  The CRI program uses technology developed originally by NASA for the space shuttle program.  NASA’s X-Ray Florescence (XRF) technology gave the industry an effective way of looking at not only what cleaning processes removed, but what they left behind.

Since the role of detergent and other cleaning compounds is to attract and capture dirt, an improper cleaning process that leaves a residue can actually make the carpet dirtier than when it started by making it a magnet for re-soiling. 

The Space Foundation Certified XRF Technology allows the CRI testing protocol to see not just the dirt left behind in vacuuming and cleaning, but what cleaning products also remain in the flooring.  That leads to better cleaning systems. 

Beginning in 2007, Mohawk changed its warranties to require the use of products that have earned the CRI Seal of Approval for regular cleaning to keep the warranties valid.

The CRI Seal of Approval for carpet cleaning equipment and systems includes evaluation of vacuums, DIY extraction systems, and professional cleaning systems. 

Dust-Free Hardwood Refinishing And Restoration

Mohawk’s wood refinishing and renovation systems feature the most innovative technology in the market today. The hardwood sanding and refinishing process eliminates the messy dust and inconveniences commonly associated with restoring wood floors. Utilizing the best dust containment systems, dust from sanding is carried completely out of the home, leaving the air fresh and breathable. Consumers benefit because they do not have to leave their home or pay for costly cleanup. In addition to minimal disruption, Mohawk’s refinishing process is completely safe for the home and the environment, and eliminates potential health problems associated with wood dust.

For floors without significant wood damage, Mohawk uses an innovative coating system that allows the floor to be renovated, without sanding, in less than a day. This process features a commercial grade finish that will keep the floor looking beautiful for years.

Clean For The Planet As Well As The Floor

In both the consumer and professional floor care initiatives, Mohawk focuses on technologies and products that are completely safe for families, pets and the environment.   Mohawk has been recognized by numerous organizations for its environmental work, and its green philosophies extend to floor care products and systems.

To learn more, call toll-free 866.879.6732 ext. 3083 or 3081, or email Info@InHomePros.com.

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.