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Nicki Rayburn 706/272-4961 e-mail

 

RED CARPET GOES GREEN FOR DAYTIME EMMY^® AWARDS 

DALTON (August 28, 2009)—When the stars of daytime television stroll down the red carpet at the 36^th Annual Daytime Emmy^® Awards this weekend, they’ll be making a strong green statement.

Mohawk’s EverStrand™ carpet made from recycled plastic bottles was selected as the famed “red carpet” for the Daytime Emmy awards ceremony.  The awards ceremony, which will be held at the historic Orpheum Theater in Los Angeles, will air Sunday, August 30, at 8pm on the CW Network.

The producers chose Mohawk EverStrand as part of their effort to stage an environmentally sound production.  The Emmys will use a variety of products and practices to show what can be done to protect and improve the environment, including recycling, using hybrid vehicles, reducing lighting to save energy, and other tactics.  The Emmy production is carefully planned to be carbon neutral. 

Mohawk’s EverStrand  fiber is a polyester produced entirely from recycled soft drink and water bottles.  One out of every four bottles recycled in North America becomes Mohawk carpet.  Mohawk recycles more than three billion bottles every year, making the company the largest recycler of plastic bottles in the country. 

Because the US Food & Drug Administration requires top quality PET (polyethylene terephthalate) for beverage bottles, the recycled product offers superior performance characteristics over many fibers. On average, 30 plastic bottles are recycled to make one square yard of Mohawk EverStrand  carpet.

Mohawk’s own ongoing environmental effort, Mohawk GreenWorks, is an umbrella program that places all green projects under a single platform for management and information.  Mohawk GreenWorks communicates the effort that goes into the company’s scores of environmental practices.  Mohawk GreenWorks covers the spectrum of environmental practices—the “5 Rs”—recycle, renew, reuse, recover, and reduce. 

Mohawk’s environmental efforts have been cited by government agencies as a model for other industries to follow.  Mohawk currently diverts more than three billion pounds of pre- and post-consumer waste from landfills every year.  More than 500 Mohawk products—carpet, carpet tiles, cushion, laminates, and ceramic tile—contain recycled materials.  These materials come from manufacturing, discarded tires, roofing, old wood furniture, soft drink bottles, and various other sources.

To learn more, visit www.mohawkgreenworks.com. 

 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

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