HANDSCRAPING AND CRAFTSMANSHIP MAKE MOHAWK BROOKEDALE COLLECTION ONE TO WATCH

 

DALTON, Ga. Dec. 1, 2011—Mohawk’s newest hardwood offering is the perfect combination of character, sophistication and value. The Brookedale collection features subtle handscraping that is accented by rich stains and pillowed edges, all of which add distinction and beauty to each piece. Brookedale’s craftsmanship is exceptional, positioning it as one of the most trend-driven hardwood offerings in the market.

 

“Flooring is a big investment and consumers shouldn’t have to settle on a product solely due to price pressure,” said Roger Farabee, senior vice president of marketing, hard surfaces at Mohawk. “Our Brookedale collection is a great example of what Mohawk does best—and that’s creating beautiful, quality hardwood flooring that’s also affordable.”  

 

 Mohawk is proud to offer the Brookedale collection in traditional tongue and groove installation, as well as easy-to-install Clic & Press™ format, featuring Mohawk’s Uniclic® technology. The choice of installation type allows consumers to customize the installation process to fit their lifestyle. With Clic & Press, the flooring can be glued or floated. Floating a hardwood floor enables consumers to install their own floor if desired. Customers can walk on their floor immediately, which is an added benefit for homeowners juggling a busy schedule. Additionally, Mohawk’s Clic & Press technology offers faster installation and no gaps between planks.

 

Mohawk’s Brookedale is available in maple, hickory and walnut species. The full Brookedale product collection includes seven variations: Chocolate Hickory, Autumn Hickory, Country Natural Hickory, Light Amber Maple, Cognac Maple, Country Natural Maple, and Natural Walnut. Mohawk’s Brookedale line is made in the USA.

 

 

  

 

 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.