MOHAWK EXPANDS TOP-PERFORMING BARRINGTON AND KINCADE LAMINATE COLLECTIONS

VALUE AND AUTHENTICITY ARE KING IN 2012

 

DALTON, Ga. Dec. 1, 2011—The value and authenticity of Mohawk’s laminate offerings will continue to be a big story in 2012. Capitalizing on the success of Mohawk’s revolutionary GenuEdge™ technology, Mohawk is adding additional styles and colors to two of its most popular laminate collections, Barrington and Kincade.

 

“Our GenuEdge technology has really allowed us to perfect a realistic hardwood look and high-end aesthetic appeal in our laminate offerings,” said Roger Farabee, senior vice president of marketing, hard surfaces at Mohawk. “Barrington and Kincade have been so well received by retailers and consumers that we wanted to broaden our product offering to capture the latest consumer trends. This will give the local flooring retailer an even greater competitive edge in 2012.”

 

Known for depicting the simple sophistication of country living, Mohawk’s Barrington collection displays vivid detail and traditional color. The newest Barrington designs will be no exception, presenting three beautiful visuals of reclaimed chestnut: Gingerbread Chestnut, Toasted Chestnut and Nutmeg Chestnut. The new offerings will be available in a 4-7/8” width plank.

 

Introduced in 2011, Mohawk’s Kincade collection quickly demonstrated its selling power. To help retailers capitalize on this performance, Mohawk is adding two new offerings to the Kincade collection in 2012. Both designs are maple species, featuring a French bleed look that delivers greater consumer appeal. The new Kincade designs feature an oiled rubbed finish, which offers consumers an alternative to high-gloss products. The new color offerings are Roasted Maple and Molasses Maple. Both will feature a 4-7/8” width plank.

 

Farabee encourages retailers to play up the advantages of Mohawk laminate flooring when working with customers. With Mohawk, consumers can achieve the same look as authentic hardwood while maintaining a value price point. Mohawk laminate is more resistant to dents, dings and scratches than real wood, and it does not fade as badly when exposed to persistent sunlight. Thanks to Mohawk’s patented Uniclic® Technology, the laminate flooring can be easily unclicked, removed and reused in other areas up to the three times. Consumers can get more use out of their laminate floor, as well as help divert waste from the landfill.

 

“Laminate is a smart choice for consumers with children, pets and a busy lifestyle,” explained Farabee. “By investing in innovative technologies, Mohawk has proven that consumers can have it all— a competitive price, lasting durability and a beautiful floor.”

 

 

 

  

 

 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of carpet, hardwood, ceramic tile, laminate, stone, vinyl, rugs and other home and business products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Columbia, Century, Dal-Tile, American Olean, Quick-Step, Lees, Bigelow and Durkan. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.