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BACKGROUND:  MOHAWK BRANDS AND TECHNOLOGIES

 

ArmorMax™ Finish, works in tandem with Scotchgard™ Protector Advanced Repel Technology to provide the industry’s most durable coating system and stain-resistant finish for hardwood floors. This advanced abrasion resistance is five times more wear-resistant than other leading hardwood finishes.  ArmorMax is offered with a 50 year warranty.

 

DuraBeauty Technology makes hardwood floors twice as durable by protecting them from everyday dents, dings and damage. The stain is infused through the floor’s top layer for lasting color.

 

EverStrand™ fiber.  All EverStrand ™carpets, both BCF and staple, now feature recycled content, and only Mohawk provides on-demand certification letters to verify the exact amount—up to 100%—of recycled content present.

 

GenuEdge™ Technology for laminate floorng is both an aesthetic and maintenance advantage. This innovative technique allows the plank’s surface design and color to literally roll over the edge, creating the most realistic hardwood look available in laminate and preventing dust and dirt from getting trapped in the edges.

 

MicroBan Advantage adds a significant benefit to Mohawk ceramic tile. This revolutionary antimicrobial product protection is built in to products during the manufacturing process and works continuously, 24/7, as an added level of defense to block the growth of bacteria, mold and mildew that can cause stains, odors and product corrosion.

 

PureBond® allows all current Mohawk domestically engineered hardwoods to be produced with no added formaldehyde, achieving FloorScore® certification for engineered wood flooring and contributing to healthier air quality. PureBond® meets recommendations from the California Air Resources Board (CARB).

 

Reveal Imaging™ which uses state-of-the-art digital imaging technology to create intricate visual detail and one-of-a-kind realism in ceramic tile. Tile with Reveal Imaging isn’t just beautiful, it’s also very durable, great for high-traffic areas and easy to clean and maintain.

 

Scotchgard™ Protector Advanced Repel Technology (Hardwood), which offers hardwoods the best protection against spills, stains and soil buildup. Exclusive to Mohawk, Scotchgard helps floors stay cleaner and look newer longer.

 

Scotchgard™ Protector Advanced Repel Technology (Carpet) is the most complete stain and soil protection system in the industry. Applied during production, Scotchgard™ Protector surrounds the entire carpet fiber—from fiber tips clear through to the carpet backing—to provide enhanced repellency to liquid stains. Only 3M’s patented one-step co-exhaustion application process offers this level of topical stain and soil protection.

 

ScratchGuard™ Advanced Finish Protection for laminate floorings help prevent dulling from tiny abrasions and micro-scratches. Perfect for high-traffic areas, ScratchGuard increases a laminate floor’s finish life, preserves its original gloss level and keeps it looking newer longer.

 

SmartStrand®  and SmartStrand® with DuPont™ Sorona® fiber (triexta). Triexta is the first new fiber category designated by the FTC since nylon in the 1950s.  SmartStrand triexta fiber offers exceptional softness, extraordinary durability and unique permanent built-in stain protection. It also resists everyday soiling, making triexta the most advanced innovation in fiber technology in decades.  SmartStrand® with DuPont™ Sorona® takes the uniqueness even further: it’s made in part from corn sugar, a naturally renewable resource, instead of petroleum, a limited resource. It also helps conserve energy; every seven yards of SmartStrand with DuPont Sorona produced saves the energy equivalent of one gallon of gasoline.

 

Uniclic® Technology for both hardwoods and laminates makes installation a breeze: no glue, no fumes, no mess. With its easy tongue-and-groove design, boards simply snap into place. Lifetime warranties on every Uniclic locking system give consumers even more for their money.

 

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About Mohawk Industries:

Mohawk Industries has been a trusted name in carpets for more than 130 years and is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

 

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